According to “Purseforum” website, that based on the audience opening, Gucci was more prestigious than Fendi. This came in favour of Gucci fans or Gucci’s target audience, as they had 69 votes and that calculates to 71.9% as demonstrated in the findings above.

Although Gucci had the most votes and became the audience’s preference on this website, I personally don’t think that this voting is fair. This is not because I like Fendi more, however there are certain issues that need to be clarified here.  First, this voting was done on a website and not many people know about this website. Second, this voting wasn’t promoted or shared on any social media platforms, because nowadays almost every brand and many people are on social media. Therefore, including social media platforms in voting’s would make such results fair for both companies or parties. Finally, underneath the voting question and in a small font size statement that says, “Multiple votes are allowed”; this allowed the audience to vote more than once and this is a big mistake in to be done when conducting surveys, because this allows voting more than once by the same person, something which results in unrealistic results and affect the findings reached.

These three reasons can showcase why these results were unfair. On the other hand, I think that both Gucci and Fendi are prestigious in their own ways and their own style. Both brands have different designers and different details that present each brand’s identity and states who they are. These small details give each brand their visual identity.  For example, Fendi has the letter “F” as their logo and they use it in almost all of their designs. They also have the word “Fendi” and the yellow eyes on their designs, which is a creative idea for them to save their rights.

When Gucci use their name, their symbols “GG”, the tigers’ symbol with their name and their three colours black, red and green on all of their products. Additionally, for this season and the past seasons, they used bees and stars on their designs, which are now trending across the world. Having this change is their designs is a big change for them. I think this explains why they scored the highest number of votes.

When Gucci use their name, their symbols “GG”, the tigers’ symbol with their name and their three colours black, red and green on all of their products. Additionally, for this season and the past seasons, they used bees and stars on their designs, which are now trending across the world. Having this change is their designs is a big change for them. I think this explains why they scored the highest number of votes.

In addition, in the gulf countries, there is a couple who were actors before they became influencers alongside to their career. These two influencers are Farah Al Hadi and Aqeel Al Raisi. This couple is fully sponsored by Gucci and Fendi to brand and advertise these two brands by wearing and showcasing their clothes. Moreover, in order to promote the new Gucci line where they started in clouding stars and bees into their collection; Aqeel named himself “Aqeel Star” as a nickname and now he is known by Aqeel star.

Aqeel Star- Instagram

Farah Al Hadi- Instagram

Click on the link to see a 360 inside view of Zara in Oman

https://goo.gl/maps/3ZwgPGUZATF2

Also a picture of an outfit they had on in High cross

We all know the shopping store Zara and how popular it is but what some of us don’t know is Zara’s history and who the founder is, whether Zara is a male or a female?  Well, this post is going to envisage the reader’s mind and look into Zara’s history and popularity.

Zara is a Spanish brand founded on 24^thMay 1974 from A Coruna, by Amancio Ortega and Rosalia Mera. In the early days Zara was actually named after a movie called “Zobra the Greek”, so Zara was “Zobra”. Although the original name was “Zobra” and had its value then, I believe that the name Zara is much better and more modern. Moreover, the name Zobra didn’t stay for long because the founder Ortega realised that there was a bar on the same block where their shop was located that was called Zobra. Accordingly, Ortega decided to change the name “Zobra” to the current name “Zara”. Surprisingly, in the back days Zara was like Primark in our days, meaning that Zara used to sell “lookalike low-price” clothes.

After Zara’s popularity in the early 80s, Ortega opened more stores across Spain and decided to change their style and instead of having one designer, he had a group of designers to design their own fashion line and Ortega called it “Instant Fashions”. After 8 years in 1988, Zara started becoming international as they opened in Portugal, Porto as Porto is the city of art and from this step Zara started expanding across the world. For example, France, Mexico, Italy, Greece, Japan, Malaysia and many more countries.

In September 2010, Zara lunched their online shopping website in the UK and in some other countries. Nowadays Zara has many stores across the UK that keep renewing their clothes and decorations. For example, recently Zara renewed their designs and moved to a bigger store in High cross in Leicester, UK. The above video shows their new and improved store.

information by: https://www.google.com/search?source=hp&ei=GKFBXNLgAcyrsAHc9ZRA&q=history+of+zara+brand&btnK=Google+Search&oq=history+of+zara+&gs_l=psy-ab.3.0.0l2j0i22i30l8.1296.10134..12785…0.0..0.44.511.13……0….1..gws-wiz…..0..0i131.ku0s-Nb7S6s

When the ‘Day to Day Fashion’ Instagram account first started, it had 20 followers on its first day, because it had an active start from the beginning and had new posts. The number of followers has increased, and it is still increasing.  In the meantime, the number of followers is 56. The account has reached this number of followers, because of the hashtags used on its every post and mentioning of people whom the post is about. Some of these hashtags are in Arabic and some are in English, as the topic is about Arab influencers.  The account idea is organized around having highlights about different aspects related to fashion. For example, High cross, outfits, Coming soon and Channel.  

The selection of Instagram as a social media platform for “Day to Day fashion” comes because Instagram is considered as the Arab’s most used platform unlike other social media platforms. For example, social media influencers rarely use Facebook or twitter as these are based on text rather than uploading of videos particularly live videos. Additionally, twitter word count is limited, something that does not leave any space for posting what influences wish to post.  Therefore many social media influencers have their active accounts on Instagram.   

Moving on to ‘Day to Day Fashion’ best posts on Instagram, the post above had 24 likes and 3 comments. Although the number of followers is more than the likes and the comments written, it was still the best post as it had the highest views and likes. Below are examples of the hashtags used in the account,

‏#modeling #model #arab #saudiarabia #saudi #oman #omani #kuwait #kuwaiti #dubai #gucci #fendi #kenzo #dolceandgabbana #uk #dmu #dmus #leicester #السعوديه #عمان #لندن #بريطانيا #لستر#daytodayfashion  في منشن لهل مشاهير  these celebrities are mentioned 😉❤️@model_roz @halamalturk @thereaifouz @dr_kholodiii  @kholodiii_alsaghira @amen_90

https://www.instagram.com/p/Bqnsd_uBblX/?utm_source=ig_web_button_share_sheet

Furthermore, there was another post that reached similar number of likes. This post was about the Bahraini singer “Hala Al Turk”, advertising her fashion line “Poca & Poca with Hala” that reached 18 likes with only 2 comments. Below is the mentioned post of Hala Al Turk. 

https://www.instagram.com/p/BqC2dPghDEs/?utm_source=ig_web_button_share_sheet

https://www.instagram.com/p/BpKipqLHLPc/?utm_source=ig_web_button_share_sheet

Moreover, when re-posting videos the views come between 27-203. The video above reached 203 views. The video was about a nude colour dress designed by a Kuwaiti designer called Yousef Aljasmi. Although this video had 203 views, it only had one comment which was a pink heart emoji with a running man and with a text in Arabic saying “comment, comment”. This creativity by the followers means that they want me to comment on their posts.

Click here to start your Tour

Fashion is around us and we all use it even if we do not realise that we do so. for example, what to wear for work, for hanging out with reminds, home wear and many more.  Accordingly Fashion can be a topic for everyone. “Fashion is for everyone”, these were the words of Coco Chanel and these words have a deep meaning that underpins them. Exploring Fashion is amazing but sometimes, people want to get an idea about the place they are planning to visit. The link above provides some information from seven different countries in Europe, America and the Middle East. The description of these countries is supported by information that is quoted from various referenced sources.

The link represents the globe, where the explorer of the link “story map js” is guided in a user friendly style to explore the seven Fashion cities. For example, the tour starts with an opening page introducing and welcoming the visitors, then by clicking on the “start tour” button will automatically take the viewer to Milan first. Milan slide has a video on selected locations that have been chosen carefully with high and specific standards related to Fashion. In Milan there is the Vittorio Emanuele Gallery that is located in the heart of Milan. The second city is Paris, which is known as the city of fashion. In Paris the chosen location was the France Avenue “Des Champs Elysees” as it is the busiest road in France and all Brands are located there. The third location is Harrods in London the capital city of the United Kingdom. Harrods was chosen based on its popularity and its history with Princess Diana and her Egyptian boyfriend Dodi.  Moving on to America, Los Angeles and this time the chosen location is Los Angeles shopping mall, where all the luxury and most popular brands are located in this place.

Moving on to the Middle East, specifically to the United Arab Emirates [UAE], Dubai city. The location is also in a mall but this time it’s the famous Dubai Mall, being the largest mall and contains various big brand. Dubai Mall is the number one place to visit and is recommend by many fly agents. Moving from Dubai to Kuwait the Middle East City Fashion. Kuwait is known a fashion city since the 70s and 80s until now, as it is still known as the best fashion city in the Middle East particularly the Gulf. The chosen location in Kuwait is the famous “Avenues Mall”, because it has a variety of different brands and some local Kuwaiti brands that are super fashionable. The last country in this tour is Qatar and the chosen location in Qatar is “Mall of Qatar”. This city is chosen because it is the richest country in the Gulf and by default it has many brands in its Malls.

Gifs from google/ click on images for more info

Going to Leicester soon ? looking for a place to go shopping ? brands shopping ?

click here for more information, there is a video from YouTube and a panorama picture   to direct you

https://drive.google.com/open?id=15Oa1tgFp_slP-APLGC5ZSwVynlXlJQ4v&usp=sharing

Gifs from Google

Dr Kholod

Dr Kholod is one of the social media influencers in the Arab media. Dr Kholod is based in Kuwait with her family. Her husband ‘Amen’ is also a famous social media influencer from Jordan. Accordingly, after getting married, their popularity increased to include even more fans and more people to watch them both as a couple. Dr Kholod and her husband Amen are streaming and sharing daily episodes from their daily life with their fans via snapchat and posts on Instagram on regular bases. These two influencers have a one-year old daughter, who is named after her mother Kholod.

Here is a Kakelet link, that would show you Dr Kholod and her family’s Instagram accounts.

http://wke.lt/w/s/ttLLh

Moreover, they refer to their daughter as ‘Kholod Alsaghira’ which means ‘Little Kholod’. Kholod Alsaghira became a model for big clothing brands such as Gucci, Fendi, Balenciaga and many more. Dr Kholod became famous that companies from different platforms want her to advertise their products via her Instagram, snapchat or by going to their shops.

fans

ghabashi

gravity

For example, some of these companies are “Papa kanafa” and “39er time”.Although she advertises for other companies and shops, she has her own brand named after her on “Boutiqaat”. Boutiqaat helped Dr Kholod in establishing her own brad in perfumes. This support from Boutiqaat was not only for her, rather it covered her

husband and daughter as well. Dr Kholod also does Makeup tutorial videos on her page in Boutiqaat.

Model Roz

Model Roz is my second social media influencer. She is Saudi, but based and lives in Los Angeles, USA. She is a fashion model with a high taste in matching clothing’s together. Model Roz signed advertising contracts with many companies such as GUESS, LAURA MERCIER, Sugar bear hair, Puma, FOREO, SHINE and many more.

Although Roz is Arab and from Saudi Arabia, she does not look so as such, because her job as a model impacted on the way she dresses to become more international in her look. Roz has over 7 million fans from all over the world, whom she interacts with them via snapchat and Instagram.

Videos and images from bloggers accounts on instagram

Youtube videos by Boutiqaat & and two Arabic owners

Enjoy our interactive Image.  According to the influencers instagram accounts, below are the top 5 most followed social media influencers in the Middle East. The influencers are organized in the order of their followers numbers.

1. Model Roz
2. Dr Kholod
3. Lojain Omran
4. Hala Al Turk
5. Fouz Alfahad

‏I am Hadil Al Zadjali an Omani media Producer. My work in the media department made me realise the essential role fashion can play in media production. Using the term “fashion” branches into Clothing and Makeup. Therefore, I found that fashion not only plays a crucial role in producing media products, rather I realised that it has influenced my daily style and outfit too.

This is me

Dr. Kholod and her Family                               Model Roz

‏Knowing about fashion, made me discover some fashion vloggers, such as Dr. Kholod from Kuwait and Model Roz from Saudi Arabia. These fashion Influencers promote for big fashion brands and give tips to their audience about fashion. Most of their audience are from the Middle East and mostly their target audience are ages between 10 – 40 years old.

This relates to me as am in this age group and I follow these influencers to learn from them in which their sense in style, fashion, food and makeup. For example, in the media department when I have a production I always make sure that I think about props, makeup and clothings because I like my production to be perfect in all aspects.  Furthermore, my mind is set on fashion. when every am at work or watching TV I judge what they are wearing, their makeup and their hair style.

“I don’t do fashion. I am fashion.” —Coco Chanel